Will Caban | Creative


Photo by Chaveli Guzman

Photo by Chaveli Guzman

About Will Caban

Strategic, multidisciplinary designer & project manager with an eye for detail, a mind for problem solving and a love for process. I work with both small and large companies, as well as helping those just starting out. Although my skill set is vast, my greatest expertise revolves in the worlds of creative process development, brand identity, design, print collateral, campaign implementation and workflow management. I wish to combine my knowledge, experience and understanding in these areas, to deliver the best creative solutions to my clients and their audiences. When I am not going back and forth between creativity and strategy, I'm obsessing about the other loves in life — my 2 daughters, music and fishing.

Marketing strategy and execution. Creative process development. Brand development. Identity design. Campaign implementation. Project management. Comprehensive presentation and communication skills. Copywriting. Photography. Color correcting. Extensive font recognition.

Comprehensive knowledge of both Mac and Windows platforms. Adobe Creative Cloud and earlier: Photoshop, Illustrator, InDesign, Acrobat Professional, Bridge and Lightroom. Microsoft Office 365: Word, Excel, PowerPoint. Font management software. Extensive knowledge of many software applications. Developed a filing saving architecture that speeds up workflow. Created efficient workflows to minimize repetitive efforts towards projects.

Self starter. Balanced approach to problem solving: creative, yet logical. Thorough and meticulous. Organized and structured. Adaptable, social and approachable. Honest and considerate. Efficient, fast and able to work under pressure. Optimistic, yet humble. Adaptable toward many various design styles and techniques. Excellent knowledge of typography.


Youngstown State University
Bachelor of Fine Arts in Graphic Design, Cum Laude
September 1998 - May 2003 Youngstown, Ohio, United States

Work Experience

  • Creative Designer / Consultant

    • Freelance — Wesley Chapel, FL, USA

  • Creative Account Manager / former: Senior Art Director

    • C3 Media, Inc. — Tampa, FL, USA

  • Senior Graphic Designer

    • Buddy's Home Furnishings — Tampa, FL, USA

  • Art Director

    • Performix Marketing — Tampa, FL, USA